In my group we had to use Google Books and look for Theories of gender. We were asked to find at least 2 distinct research sources, note down the details of the source and evaluate the research.
I was able to find 3 different sources: "Food is love: Advertising & Gender Roles in modern America" by Katherin J. Parkin, "Gender, Culture and Consumer Behaviour" by Cole Otnes and Linda Tuncay-Zayer and "Developing a Stereotype index of Gender Role Stereotypes in Television advertising" by Kwangok Kim.
Using Google Books on an iPad (the device I had at hand) was not an easy task at all. I was not able to skim the book or make a proper search, so that is why I have not given chapters and pages numbers. It is a good complement for a research, but not very reliable. Even if you can read it, it is a little bit difficult to do it if it is not lacking of content, as normally pages are missing. Besides, some books are not digitalised, leading you to buy them, which is annoying. Even though, a tool to keep in mind when looking for a specific book or glance it.
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