Practical Work - Brief interpretation

This project is an opportunity to explore the methodologies discussed in the dissertation.

Since it's a branding project based on persuasion and the use of signifiers, the idea was initially similar to the project carried out at the beginning of the year: tell a lie convincingly, only that in this case it would involve a whole branding project.

One of the approaches was, for example, an Ikea product to "build your own borders" as a form of criticism to the nationalist movements taking place in UK, Catalonia and other parts of the world. Although, this was motivated by politics. The essay doesn't touch that aspect and the motivations of this project were different.

One of the conclusions in the context of the essay is that consumers don't make decisions based on the attributes of the products anymore, but they are now consumers of meaning.

What could be interesting to create the visual identity of it's a brand that sells, in theory, nothing. For example, a bag of hope, a package of insurgency or a bottle of self-confidence. In other words, to sell solely the emotion instead of what is attached to it. The problem with this approach is that there must be something physical or not that works as a medium for that emotion to be conveyed.