Thursday 26 November 2015

Examples of extremely sexist advertisement between 1950 and 1974

Heinz, 1950: The ad begins, “Most husbands, nowadays, have stopped beating their wives …”



Van Heusen, 1951: “Show her it’s a man’s world.”

Chase & Sanborn, 1952: This ad makes light of domestic violence.

Schlitz, 1952: “Don’t worry darling, you didn’t burn the beer!”

Alcoa, 1953: Alcoa Aluminum’s bottle caps open “without a knife blade, a bottle opener, or even a husband.”


Pitney-Bowes, 1953: It’s so easy to use that even a woman with “no mechanical aptitude” can operate it.

Unilever, 1955: Guess who does all the dishes?

Budweiser, 1956: “Budweiser has delighted more husbands than any other brew ever known.”

Drummond, 1959: Woman are “a drag.”

Kenwood, 1961: “That’s what wives are for!”


Acme, 1963: The most important quality in coffee is how much it will please your man.

Nesbit’s, 1964: “Are you woman enough to buy a man’s mustard?”

VW, 1964: “Women are soft and gentle, but they hit things … She can jab the hood. Graze the door. Or bump the bumper …”

Dormeyer, 1966: Wives are desperate for home appliances and will cry to get them.

Brown & Williamson, 1967: “The best ones are thin and rich.”

1968: American Airlines wants you to think of its attractive flight attendants as your mother.

Procter & Gamble, 1968: The moon isn’t going to clean itself.

Whitehall Labs, 1969: “Housewife headache.”

Muriel, 1969: Tipalet wants you to know that cigarettes are made for men, but instantly attractive to women.

1969-1970: Jell-O doesn’t think a woman can understand office hierarchies.

1970: Datacomp has a computer anyone can use … even women!

General Mills, 1970: “Keep up with the house … “

Dacron, 1970: “It’s nice to have a girl around the house.”

Mini, 1971: The caption below the ad reads, “It makes driving as effortless as sleeping. Sleeping, Luv … “

Brown, 1973: “It’s a wifesaver!”

1974: Weyenberg Shoes thinks women belong at men’s feet.


Source: here.

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