Consumerism Lecture

In the lecture about consumerism given by Richard he spoke about Edward Bernays (Sigmund Freud's nephew) and the kind of works he performed as public relations individual.

It was very interesting to see that in 1930 our current concepts of femininity started to take shape after a cigarettes campaign performed by Lucky Strike and commanded by Bernays. The parade of modern young and glamorous women smoking plus the advertisement was so effective that it was probably one of the motivations many feminists had those days, despite just being a strategy to sell more cigarettes.