Ava is the sophisticated and technological approach to the concept of femininity and how she hypnotises the main character with a behave "every man would like from a woman" (at least that's how the director and scriptwriter Alex Garland puts it).
When Ava wears the dress it's a shout of liberty in form of the beauty designed for a man's enjoyment. It is saying to men: this is what a woman should be like, and to women: even robots want to be like that. Your appearance is your real charm.
Important to highlight the languidness of Kyoko, a characteristic that is alive from a long time ago in old paints and has been commented by analysts like John Berger. Unlike Kyoko, Ava is in need of expressing her femininity as the only way to be free.
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