Second tutorial

For this second tutorial I had sent the draft of my first chapter to Ben in advance so we could go through the corrections together.

There was an overuse of Packard that had to be corrected as well as other poor arguments that needed to be backed up with evidence. Ben suggested me to look into the work of Barbara Kruger and to carry out a practical work based on one of the tasks we did at the beginning of the course, to tell a lie convincingly.

He also suggested me to contact the studio mother agency, but after writing the second chapter with the information I already had gathered it's probably not going to be necessary. Some other references were mentioned, like the book 'can jokes bring down governments?' and Freud theories about jokes and humour. The idea was to create a fake product/brand/service that was convincing to test the credibility of the ways of persuasion from the theorist mentioned in the dissertation.