Defining the brief

1. Research question: What is the form and function of movie title opening sequences?

1a. Is it viable?:  This concept is viable as it is exploring an existing topic connecting two different disciplines: graphic design and film. How the theory of graphic design can be used on movie titles in order to give a fair and engaging interpretation of the content with the right use of semiotics.

2. Defining the design problem: Designing a movie title requires a research about the film itself and the personal interpretation of it. The result must aim not only to be appealing to the audiences, but to give a fair graphical interpretation of what the content is about. This is also a great opportunity and challenge as a graphic designer to apply graphic design theory in motion graphics within the context of cinematography. The subject of study can be a film or a TV series.

3. "Client" needs or requirements: The imperative need is to demonstrate an appropriate use of graphic design elements in order to achieve an engaging outcome. This project will be based on one or more films, depending on how extensive this experimentation needs to be in order to draw a conclusion to the research. 

4. Audience: The audience will depend on the title(s) that will be chosen for this project, which is unclear at this point in time. If it is an epic movie, like the Lord of the Rings, it will be a mid 20's-30's target audience who enjoys medieval and epic stories. If it is a TV series like Luther, the target audience will be young people interested in intellectual duels and to question morality and ethics.

5. Mandatory requirements: Research into semiotics in film and graphic design in order to successfully graphically represent the content of a movie or TV series using semiotics with elements like colours, typeface and motion.